Thursday, January 12, 2012

Will I Be Noticed?

Remembering back to my college days, I was thinking about one semester when I made the mistake of signing up for an art history class at 8 am. Dark room, big lecture hall, slides, early morning…you get the picture. I just couldn’t stay awake.

I’m sure I was not alone.

And I’m equally sure that no one noticed.

At the last possible moment I had a fit of conscience and dropped the class. Nowadays I might have kept going and learned the material from the Web.

But the question at hand is: who paid attention? Who knew I was there in body but (truly) not in mind?

I’ve come across a few boards lately with that anonymity issue – or perceived anonymity. One board is pretty large, and another is actually quite small – but I can sense in all of them a feeling, on board members’ parts, that nobody will really notice if they’re not coming up to the plate.

So they come to meetings late because they don’t feel essential to the first half (or any) of the meeting. They don’t respond to group emails because they’re just one of the names on the distribution list. They don’t read the materials and they don’t ask the questions, because they know you (or someone, at any rate), has it in hand.

Anything familiar about this?

We’ve all been in situations where we’re happy to have someone else carry the ball. It’s rational – who wouldn’t be?

So what makes people step up to the plate?

In a nutshell – the attention (and praise) of their peers.

Does that happen on autopilot?

No.

It needs to be built, brick-by-brick. In day-by-day groundwork that gets volunteers, especially, to know in their gut that they’re a critical link in the chain.

That if they don’t show up, with full presence, that they’re breaking that promise.

That they’re letting other people down.

And that by their actions – or lack thereof – your clients, your organization, your mission, will lose.

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