All over town, nay all over the country, people are folding and stuffing - and exhorting their board members to write inspiring, heartfelt notes at the top.
What an engine this is... well-oiled and rolling.
And Yet.
I was at a meeting last week where a development director remarked "I could send out an appeal on a paper bag and as long as I got it out early, it would be effective."
Well, kinda sorta.
It does matter that there's white space, and a catchy opening, and that the organization's impact is personified. And that there's a note so the letter is from a person to a person.
But, yes, it could be a note from my board chair on a paper bag, and if she sent it to someone who mattered to her, the equation stops right there.
Should that discourage those wordsmiths among us from carefully crafting a compelling case? No, because that inspires the asker - those note writers - as much as it does the recipient.
But it does mean that inspiring the asker, all year long, needs to be as much of a focus as gathering the names and addresses come mid-November.
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