Tuesday, June 14, 2011

Time To Retool

So Newt Gingrich goes on a cruise to get time to think.

(Or so he says.)

But those of us in the nonprofit world don’t exactly have that luxury. So how do we get thinking time – that span of uninterrupted brain space to de-pack and put things together in a new way?

Some of us do it through a day of working-from-home. Some take a weekend day. Some come in early, or come in late and leave late – after everyone’s left the office.

Do you notice a theme of solitude in here? For those of us in the field of fundraising – which is all about relationships – there appears to be a yin-and-yang of needing to be alone as a balance to the equation…

Some use summer for this purpose – as a time to clear off your desk, front-load various writing assignments, get set up to sail into a busy Fall.

Whatever tricks you use, it’s essential to take that space, or the job of fundraising becomes simply putting one foot in front of the other…instead of making new connections and finding innovative reasons why as-yet-unknown sources might gain meaning from supporting your cause.

The task of development is adding apples and oranges – putting it together. For every cause there is a reason…and downtime is the space to figure it out.

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