The Value of Snow Days

There was a lot of groaning in my household this morning, at the decision to keep the NYC public schools open.  And while I pushed my kids through their disappointment and out the door, I realized that I, too, was a little chagrinned.  I was looking forward to having a day to catch up, reassess, and think strategically.

Maybe, I thought in the shower, this is a sign that I need to build in some reflection time.

I know one nonprofit that does Thank You Thursdays.  And another that does Friendraising Fridays.  Without carrying the alliteration too far, maybe, to be successful fundraisers, we need to build in a Strategic Snow Day – oh, about once a quarter. 

What might we do on a Strategic Snow Day?

Reconsider friendraising lists and think about who’s grown closer who could now be asked to become an asker…examine key written materials and decide which ones need freshening up…analyze appeal returns to pinpoint minor shifts which could portend potential major donor interest…et al. 

There are so many ways in which we get into the rut of “the usual,” as we try to carry out a development function in which the tasks – and the need – are overwhelming and never-ending.  Assumptions that we made a year ago – or several years ago – may no longer hold, and not just in a negative sense:  it may be that someone’s exhibiting increased interest and we’re not picking up on it because we’re not paying attention.

Strategic Snow Days.  A chance to pay attention out of the ordinary – to pick up a piece of the puzzle and turn it over to see if it might now fit in a different way.