Tuesday, July 31, 2012

Getting To Know You…

“I’m a great Italian cook.”

“I swim across rivers.”

“After dropping out of college, I went back and got two master’s degrees.”

“I lived in the bush in Africa for a year.”


So began a board-staff retreat we led last weekend – with similar reports the week before, and the week before that.

It’s the summer…time for retreats. And time for slowing down, enough to get to know your fellow nonprofit travelers – as people.

The prompt? A standard: “Tell us something personal that no-one in this room knows about you. Something you’re proud of.”

The result? A roomful of people who appreciate each other a little more, who have a little more respect for the out-of-the-box individual before them.

Sure, we’re all here to further the mission. And we all bring professional strengths to the table – comfort with finances, an understanding of risk, instinct for what makes a good story, a group of friends who show up when we ask. But we’re also in it for the juice…the ease, comfort and interest we get from each other’s company.

Boards of Directors work well when people are glad to see each other, when the pleasure and respect is mutual and helps tide the group over the terrain when times are tough.

Well times are certainly tough enough, now-a-days.

The personal…is the professional…is what helps us stick around.

Tuesday, July 24, 2012

A Signature of One’s Own

There’s in the box – a gala dinner-dance with choice of chicken or salmon entrée (or, these days, no choice).

And there’s out of the box – a theater party with the opportunity to converse afterwards with the playwright about the issues (relevant to the nonprofit’s mission) that are brought up by the play.

And then…there are the groups that go above and beyond to create an event that’s all their own.

Such is the Mermaid Parade, back in the day when it was a small civic-booster event for Coney Island USA.
(Photo credit: Maia D'Egidio) 
Such is Transportation Alternative’s 100-mile bicycling fest on New York City Streets – the NYC Century Bike Tour.
(Photo Credit: NYC Century Bike Tour) 
And to join these once-in-a-lifetime who-else-could-have-done-this adventures, such is the Brooklyn Ballet’sBaseball Meets Ballet At the Brooklyn Cyclones.”

A History of Ballet in Nine Innings, performed in between the innings of a Brooklyn Cyclones game – the very definition of audacity, imagination, and a unique flavor reflecting and pushing at the boundaries of nonprofit identity.

And to top it all off: “Any fan who wears a tutu to the ballpark that evening will receive a voucher for a free hot dog and soft drink.”

Who could resist?

Going all the way. Beyond a wild and wonderful sounding evening, there’s something important about individuality and embracing, even exaggerating who you are – to create a signature that’s all your own.

One of the mantras of event planning is that “People come to nonprofit special events because of who invited them – not because they thought that dinner and a speech from your board chair was a good use of their Thursday evening.”

But, sometimes, a nonprofit develops an event that so reflects their identity and extends their core strengths that people do, in fact, come for the event, for the distinctive experience – and learn about the nonprofit in the balance.

Strive for it. A true reflection of your unique identity.

It might, just might, have legs…

Tuesday, July 17, 2012

Summer Retreat: Joint or Solo?

It’s summer…time for the ½ day board retreat.

Or, in some cases, the all-day staff retreat.

And (least usually), the joint board-staff extended session.

We facilitate a bunch of these each year. As a result we’ve become reflective about how this partnership works best.

It’s tricky. On the one hand the board needs to bond – to gel as a group and not depend on staff to prop them up. Looking at each other in the room without staff present can open up the space for board members to ask questions they feel inhibited about voicing with staff present – but which may, in fact, be inhibiting not just their curiosity but also their whole-hearted participation in being an advocate for the organization (with all that means).

And staff, for their part, need a space to get into extended implementation mapping – i.e. developing a marketing strategy for a new initiative and drafting outcomes, brainstorming partners, assigning tasks. A space in which board member input is needed for selected segments, but not to dwell in the weeds that are necessary to get the job done with accountability.

Yet there’s also an extraordinary synergy when board and staff members come together to bring their varied perspectives to bear on an institutional challenge/opportunity.

We worked on a retreat last week in which they managed to combine all three.

The first half was board (with the ED in the room). The focus was general, on looking at the overall board responsibilities, what this board was doing well, what it’d put in progress over the past year, and what they knew was yet to come. And, of course, what that meant for the individual board members and for new board member recruitment.

Then the group had lunch – and kicked out the staff. There’s nothing like eating to bring a group together socially, but the meal conversation veered naturally from kids and vacations into more substantial questions that some of the newer board members had – which actually opened up space for some of the more long-serving folks to also voice their concerns. There was definitely a different tone in the room, with only the board members (and me as facilitator) there – not one of criticism, but one of “we” – as in “we” as a group need to make sure “we” are exercising our responsibility since “we” are entrusted with holding this gem of a mission in “our” hands.

Simultaneously, the senior staff was upstairs getting briefed on the earlier session’s results and talking about their own concerns.

The day ended with a board staff partnership – in committees. Each committee chair was paired with a staff member in that area, and an additional board member or two, to create a map. On the table: what the committee’s general mandate was, what the coming year’s most urgent areas of focus were, and naming the next three action steps that the committee needed to undertake after walking out of this room. (We also asked them to brainstorm on who they might also need at the table, to the end of recruiting additional committee members to help get the job they’d just defined done.)

It was a nice mixture of all three forms of leadership – and a productive use of a lovely summer day...

Tuesday, July 10, 2012

Taking the Donor Point of View

It’s not about us.

Driven home to me the other day when I was coaching a board member on “how to talk to a potential donor.”

It’s not about the organization.

It’s about what that person standing in front of you, cares about.

What about taking the tack – instead of communicating YOUR impact – of communicating THEIR impact? 

What they can help fund.  What they can make happen.  What THEIR legacy is. 

We all want to leave a footprint.

But the donor conversation isn’t about our mark – it’s about the change in the world the donor leaves behind.

This is a profound 180-degree turn, that we need to recalibrate in all our printed materials, e-newsletters, and cocktail-party chit-chat.

Not what do I do?

Rather –

What do you care about?