Monday, April 26, 2010

Stories From The Front Lines

Is it possible to raise money in this economy?

Yes, yes, and yes.

We heard that over and over again at a roundtable last week that was sponsored by Local Initiatives Support Corporation (LISC) NYC and Capital One Bank and hosted by Con Edison – and that featured several Cause Effective clients telling stories of how they’d turned around their fundraising in the dead center of the recession:
  • Like Cypress Hills Local Development Corporation, which raised $157,000 from its Spring 2009 anniversary gala and accrued all sorts of other benefits as well – like a new friend who led them to a $10,000 grant from a private foundation.
  • Like Good Old Lower East Side (GOLES), which almost tripled its special events income in Summer 2009 by taking to heart the maxim that “fundraising is everyone’s job” – program as well as development staff, board members, friends, and even members.
  • And like the Pratt Area Community Council, which saw its Fall 2009 45th anniversary celebration come in 50% over goal, through a closely-honed partnership of staff, board and volunteers working together to follow-up their connections and leave no stone unturned.
It was inspiring to sit in the audience and hear these groups think out loud about the hard-won lessons they’d incorporated into their fundraising practice going forward. Even though Cause Effective was the architect – the catalyst – of many of these changes, once we’ve counseled our clients on how to reconceptualize their approach to fundraising, it’s our turn to sit back and watch them take off…and fly.

And then…we marvel.

In the coming months we’ll be releasing more video clips of these remarkable stories, but for now, here’s three to start.

Monday, April 19, 2010

In Appreciation…

FaceBook sure has changed birthdays.

It was my birthday last week, and I heard from my oldest, closest friends (they called).

I heard from my employees (they got me a set of espresso cups for the office).

I heard from my nearest and dearest…my family (they got me books, natch).

And I heard from about 30 other friends/colleagues/acquaintances – my FaceBook friends who took the time out to wish me a happy day. And in so doing, to show me how they valued me.

I have to admit, it felt kind of good. Especially because it wasn’t a big birthday that I was particularly focused on, it felt like an “Appreciation Day.” For Me.

Wouldn’t it be lovely if we did that for our nonprofit organizations too?

I’m imagining a day in which we’d celebrate the accomplishments, the impact, the quirky individualism and fiercely-held values, all the why an organization really matters.

Sure, the video at the event that pulls at the heartstrings is supposed to do that – but that’s more akin to a big blow-out party that provides just as much stress as gain.

I’m talking about a day in which we stop and think of something particularly special/unique/valuable about a nonprofit organization (that’s not your own) – and let the people involved with the group know that you notice.

A Day of Thanks For…

Because we all go above and beyond in the nonprofit sector. And we’re certainly not in it for the money.

A Day of Thanks For…

Living a life of service. And successfully making a difference.

A Day of Thanks For…

Celebrating. The Glue that Holds Us Together.

Tuesday, April 13, 2010

Making the Hard Hard Choices

I’ve been – we’ve all been – watching the Harlem School of the Arts saga unfolding publically over the past few weeks, with sadness and regret. A long time coming, the situation’s genesis predates the economic crisis but the organization clearly needed some breathing room to turn things around, that just wasn’t there.

What do I see as the relevance for other nonprofits, even those not in a dramatic decline? This is the phrase in the New York Times article that leapt out at me: “The fund-raising wasn’t there, but their expenses continued to be the same while there were revenue shortfalls,” said Kenneth J. Knuckles, president of The Upper Manhattan Empowerment Zone.

Let me repeat that: The fund-raising wasn’t there, but their expenses continued to be the same while there were revenue shortfalls.

How many of us have had to make hard, hard choices in the past couple of years: cutting programs, laying off or furloughing staff, closing sites…? From our catbird’s seat assisting nonprofits we’ve seen a number of creative – and heartbreaking – decisions that groups have made, as income (especially from government and corporate sources) has inexorably declined.

Perhaps Cause Effective sees more of these situations because we’re the “fundraising option of last resort” – i.e. nonprofits come to us to diversify their funding when it’s clear that the budget gap is increasing between their expenses and their income; and that what they can raise from their traditional fundraising methodology is woefully inadequate for today’s economy.

And it takes time for that to turn around, so we’re often sitting with chief executives in the space of radical choices…the scalpel, the cleaver, the space of sawing off a limb to save the tree.

For Cause Effective personally, that meant subletting a good portion of our office space – more than half our site – to two other small firms (one nonprofit, one not). The income we gained from that, quite literally, took the place of one large grant that we’ve lost over the past couple of years. This wasn’t easy – one of our staff members ultimately created a work station at a desk in the conference room shared by 12 of us – when he gets displaced for a meeting, he finds somewhere else to hang his hat, or else he works from home.

But we did what we needed to do to hang on financially and commit to continuing the impact of our mission. Our client base – you, the nonprofits that need our expertise and assistance – deserved no less from us.

I’m a great believer in the “until you’ve walked a mile in their shoes” school of withholding judgment, but I do believe there’s a time to come down from the angel theory of nonprofit fundraising – to wit, the school’s board chair, Christopher Paci, has been quoted recently as saying: “If an angel or group of angels come to the doorstep immediately we’ll be able to save the school.

Well sometimes angels do come through in extraordinary situations – but you can’t run a nonprofit in the everyday by relying on the descent of angels.

Mr. Paci continued by saying: “Reality is bleak, and that’s what we’re up against.”

Yep.

Now – and always.

Tuesday, April 6, 2010

We’ve tried that before…

I was at a board meeting tonight when, once again, I heard that old chestnut: “We tried that a few years back, but it didn’t work.”

It was a board with old and new – well, not exactly factions, more like wings. The newer board members were eager to explore how they could become more active in fundraising, and how they could hold each other accountable for delivering on what they agreed to take on, instead of just talking about what they thought they could do.

As I started to go into detail about the concept of a Board Member Fundraising Agreement, the board member with the longest tenure (he’d been on for almost 20 years) nodded his head glumly and said, “We did that awhile back, and it didn’t work.”

Talk about doing one’s best to ensure that a new idea doesn’t get any room to breathe…

Yet I knew, from prior conversations with that board member, that he’d been an enthusiastic participant in the decision to bring Cause Effective into that room, especially because he saw that the newer board members had a lot to contribute and didn’t know how. So if he thought there wasn’t any hope, why had he bothered?

The answer is complex, and has to do with human resistance to change as much as the actual activity in question. It’s easier to think of failures as due to immutable environmental factors. In other words, to blame the world and say, “That’s the way things are.” It’s a shortcut that avoids reproach – and that short circuits new effort.

My answer to that board member was: “I understand it may not have worked in the past, but I think it’s worth a try…why not?” I didn’t directly contradict his negative assessment – but I didn’t let the conversation stop there.

We don’t have to be trained facilitators to take on this attitude wherever we see it. Gently, with respect for the speaker’s years in the trenches, but firmly. “Let’s give it a shot…” can go a long way towards getting the ship moving forward.